NVIDIA Ada Lovelace Architecture
Designed to Give You Superpowers
New Streaming Multiprocessors
Up to 2X performance and power efficiency
Fourth-Gen Tensor Cores
Up to 4X performance with DLSS 3
vs. brute-force rendering
Third-Gen RT Cores
Up to 2X ray tracing performance
Cutting-Edge GPUs
NVIDIA Ada Lovelace Architecture
Realistic and Immersive Graphics
Dedicated Ray Tracing Cores
AI-Accelerated Performance
NVIDIA DLSS 3
Game-Winning Responsiveness
NVIDIA Reflex low-latency platform
Built for Live Streaming
NVIDIA Encoder
AI-Enhanced Voice and Video
RTX Video Super Resolution and NVIDIA Broadcast
Fast-Track Your Creativity
NVIDIA Studio
Performance and Reliability
Game Ready and Studio Drivers
Performance
3840×2160 Resolution, Highest Game Settings. DLSS Super Resolution Performance Mode and DLSS Ray Reconstruction on GeForce RTX 20 Series, 30 Series, and 40 Series; Frame Generation on RTX 40 Series. i9-12900K, 32GB RAM, Win 11 x64. Alan Wake 2 with Full Ray Tracing.
Fraction of the Power Consumption
Lower Is Better
00.250.500.751Average Gaming
Relative Power
Average gaming power is measured across 22 games at 4K, 1440p, and 1080p. Representative of NVIDIA’s Founders Edition or reference graphics card design.
RTX. It’s On.
The Ultimate in Ray Tracing and AI
NVIDIA RTX is the most advanced platform for ray tracing and AI technologies that are revolutionizing the ways we play and create. Over 500 top games and applications use RTX to deliver realistic graphics and incredibly fast performance or cutting-edge new AI features like DLSS. RTX. It’s On.
Ray Tracing
Hyperrealistic. Hyperfast.
The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.
NVIDIA DLSS 3
Max FPS. Max Quality. Powered by AI.
DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.
*Captured with GeForce RTX 4090 at 3840 x 2160.
NVIDIA Reflex
Victory Measured in Milliseconds
NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency (ms) and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.
Further With AI,
Faster on RTX
Get next-level AI performance on GeForce RTX.
Discover the RTX AI advantage. Built for the era of AI, GeForce RTX™ GPUs feature specialized AI Tensor Cores that deliver cutting-edge performance and revolutionary capabilities. From enhanced creativity and ultra-efficient productivity to blisteringly fast gaming, the ultimate in AI power on Windows PCs is on RTX.
Top Tools for the Creative Trade
NVIDIA Studio
Your CreativityAI
Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.
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